Thursday, June 16, 2011

LEGO Company Has Been Around Since the 1930s

The LEGO Group is based in Billund, Denmark, where it began. The modern LEGO company was founded in 1932 by the Kirk Kristiansen family. The business originally manufactured stepladders, ironing boards, stools and wooden toys. The company name comes from the Danish words "leg godt," meaning "play well." Later, the company realized that the word in Latin means "I put together."
In 1947, LEGO bought a plastic injection-molding machine for toy production. Among 200 other plastic toys, LEGO began building Automatic Binding Bricks, the forerunner of modern-day LEGOs. The LEGO System of Play was launched in 1955, and the first export of LEGO bricks was to nearby Sweden. It was not successful.
In 1960, the wooden toy warehouse was destroyed by fire, and wooden toys were discontinued entirely by the company. The next year, LEGO sets were first sold in the United States and Canada, licensed to Samsonite Corp.
Today, the LEGO Group is the world's fifth-largest toy manufacturer. According to the company, more than seven LEGO sets are sold every second.

Famous buildings
LEGO makes it possible to own some of the world's great architecture without that messy upkeep and mortgage nonsense.
The company's Architecture series offers models of nine landmark buildings in build-it-yourself kits.
Fans of Frank Lloyd Wright can indulge themselves with a model of Fallingwater, which maintains many of its architectural features while reducing the house over the waterfall to a 10-inch width.
Other models offered include Dubai's signature 2,716.5-foot-tall Burj Khalifa skyscraper miniaturized to a 16-inch height, the White House and the Empire State Building. Coming in July is Mies van der Rohe's minimalist glass and concrete Farnsworth House.  Each kit comes with a booklet offering information on the architect and the history and construction of the building. Depending on their complexity, the models are designed for children 10 or older plus their adult counterparts.

On to space
Those who live in households with LEGO lovers find the versatile blocks everywhere -- in the shag rug, in the laundry and even in the flower beds.
Now, through a partnership between NASA and the LEGO Group, they've turned up in outer space.
In May, the space shuttle Endeavor took LEGO kits on its final trip as part of LEGO's Bricks in Space program.
The astronauts were filmed using the kits to build models as a way to show kids the effect of microgravity on how simple machines work. To save time, the models astronauts constructed were partially assembled on Earth.
It's part of a joint outreach and educational program to inspire children to explore science, technology, engineering and math. The in-class portion of the LEGO Bricks in Space project will be available to educators starting in September.
Astronauts also were supplied with clear plastic boxes that allowed them to complete the project without having the blocks float about the spacecraft -- a convenience some Earth-bound parents might wish for.

Movie Stars
From ambitious re-creations of "Star Wars" movies to animations of Eddie Izzard monologues, LEGOs are stars on YouTube.
There also are looks at large LEGO projects, but the winners of the LEGO Academy Awards -- if they existed -- would be the film takeoffs.
"The Fastest and Funniest LEGOs Star Wars Film Ever Told," for instance, features a child's voice telling the basic story of the original "Star Wars" film over a LEGOs-constructed production with Han Solo space ships, a Death Star, and places such as Tatooine.
And it does all of that in a little more than two minutes with an electronic takeoff on John Williams' music.
But you can't stop there, because "Star Wars" LEGO films don't. Izzard does a piece about Darth Vader going to the cafeteria in the Death Star and having a hard time convincing the lunch worker he is more important than the head of catering. The LEGO characters seem perfectly suitable for Izzard's rambling style.
There are plenty of LEGO Goes to the Movies failures, though. "LEGO Detective," "LEGO Mission: Impossible"and "LEGO Secret Agent" don't quite make it.

Going Virtual
LEGOs have gone virtual with several choices of video games including "Pirates of the Caribbean," "Harry Potter," "Star Wars," "Indiana Jones" and "Batman."
"The Pirates of the Caribbean" game brings Jack Sparrow and other familiar characters to life and incorporates storylines, locations and characters from all four films, including the most recent. In LEGO Harry Potter, explore Hogwarts School of Witchcraft and Wizardry, learn spells, brew potions and relive the adventures of the book and film series.
There's also a choice where you can play Batman and his sidekick, Robin, as you build, drive, swing and fight your way through Gotham City capturing escaped villains including the Joker, Penguin and Scarecrow. Then, jump into the story from the other side and play as Batman's foes.
Be sure to visit our toy store at http://www.imaginativechild.com/ and get the best prices on LEGO toys.

No comments:

Post a Comment